Settled Once and For All: The Internet Marketing Myths That You Must Stop Believing

Oh, would you look at that? We finally got you to sit still long enough to read a few sentences. I can’t say I really blame you for your enthusiasm: the idea of owning your very own internet business is about as exciting as it gets. But while I have you here (sit DOWN), there are some things that you need to be told. They’re uncomfortable truths, and you may not want to believe them, but you need to. I’m going to save you time and money here, so pay attention.

*Sigh*, yes you can sit in the rolling chair to read this. Here are the Internet Marketing myths you need to be on the lookout for:

All You Need is a Computer and Internet Connection: If I had a dollar for every time I saw those nine words in a piece of sales copy, I wouldn’t have to be an internet marketer. I’d be the happily screaming guy standing next to a sports car and supermodel that may or may not be cardboard/rented for the day. If you see someone mention this within their copy, then run from that page. Run like they dumped meat sauce on your head and released a tiger. That product is pretty much guaranteed to be either 1. Rehashed or 2. A complete phony.

Those trying to sell you IM products never mention it; but online business really isn’t anything special. It’s just like a normal business, but on the internet instead of a store. When you realize this, all of the promises of easy riches suddenly become pretty foolish in your mind. Congratulations, you now have the base that will (hopefully) lead to your success. That’s the other thing they never tell you: business is not for everyone. You may very well fail, but the only way to know is to try.

All You Need is a Domain and Hosting: Internet Marketing forums are absolutely flooded with the same scenario over and over again: “I don’t have a budget for my business” or “I have $50, can I get started with that?” First, let’s be honest with ourselves: you can cut out the Papa Johns for a week, or stick with basic cable, or take the bus instead of driving 30 miles to work. The greatest business owners sacrificed to get to where they are. If you aren’t willing to move out of your comfort zone, then you are much happier with your 9-5 than you realize (there’s nothing wrong with this).

For the rest of you, get your money together. This is going to take an investment, and contrary to what “experts” say you will need a lot more than a domain name and hosting. You need a website. You need content on that website. You need an autoresponder service to capture leads, and products to sell those leads. You need traffic (which means SEO, paid traffic, social media, and a plethora of other platforms).

In short, this is going to cost a lot more than $10. Don’t say no one ever told you. Don’t lose heart though, that initial investment is going to turn into a lot more.

You Should Start with Writing: Afraid to jump into the uncertain world that is product marketing? Don’t worry! There is always the trusty backup: writing articles for money. It’s easy, and everyone can do it. Sure, there are more starving writers in the world than anyone would care to admit, and yes you’re probably going to get trapped in the penny per word market that has more sellers than buyers. But darn it, you’ll be able to call yourself a writer on your job application to Chili’s!

Now, this isn’t to say that writing for a living won’t work. It just won’t work for most of you. Remember those high school five paragraph essays you used to have to write once a week on some stupid topic? That is what SEO (penny per word) articles read like. The average surfer isn’t going to read that, and a customer definitely isn’t.

When in Doubt, SEO: As mentioned a few points up, there are a ton of different ways to bring traffic to your site. For reasons known only to Cthulhu (and those selling SEO services) people get stuck on the idea that Google is the one entity they need to really focus on. People through around vague ideas about keywords, global monthly searches, “all traffic goes through Google”, crazy stuff like that. Their answer to every traffic based question or problem is to buy a backlinks package. This. Is. NOT. The. Way. Business. Works.

Different businesses will work with different types of traffic strategies. Some will mix well with multiple methods. There are even a few businesses that are offline only (although few and far between). Never take a one-size-fits-all answer from anyone. Those who spew them out are marketers that you can put on the list of those “not to trust”.

IM/MMO Products are the Way to Go: This is another myth that has gotten way bigger than it needs to be, but this time it is you that is to blame. With the FTC breathing further down the necks of bad marketers every day, they are careful not to make any mention of selling make money products to others to make money online. You newbies though, crafty little buggers that you are, chose to make that mental leap anyways and almost to a man start your first website as “an IM blog to follow along as I learn.”

If you stick with it long enough to even post, you’ll fill your autoresponder with affiliate link-stuffed emails and hope for the best. For those of you that don’t know: this doesn’t end well. Don’t start with a niche that you know nothing about. Pick something that you like, find a way to monetize it (there is always a way) and go from there.

Are You Adequately Depressed Yet? Jeeze, this comes off as a real downer, doesn’t it? You’ve pretty much been told that everything you think as a newbie is wrong, and that you are silly for thinking it. Don’t get too down on yourself though. We all had to go through it. In fact, you’d be surprised if you knew how long I struggled with the above myths myself. That’s why I’ve chosen to give you the kick in the rear end that no one ever gave me. Who knows, it might just set you down the right path if you follow the right people and advice.

The Speed Of Life: Can Wireless Data Keep Up With Us?

If you are a part of the modern information age today, you would have noticed that everything these days is moving at a blistering pace. It wasn’t that many years ago that we were tethered to our walls if we wanted to talk to someone that wasn’t within earshot. These days you are hard-pressed to find a place that average everyday users like you or I would go where a mobile phone will not get coverage. If we indeed do happen to find such a place, we are outraged at the inconvenience. It is surreal to think that something that sounded like science-fiction such a short time ago is now so ingrained in our society today that we seemingly cannot live without it. Well brace yourself for Round Two, because Internet connectivity is about to come of age as well.

Wireless routers seemed to enter the market place without too much fanfare. This may have been in part due to their slightly less reliable nature in first incarnations, or the fact that people just couldn’t see the use for wireless connections in the home. Why have wireless connections when for years we have become used to the fact that if you have a computer in your house, there will be a phone line next to it? Now that we are on the move more and more, wireless connections are starting to make a lot of sense to the average Internet user.

To cope with our new thirst for data-on-the-go there is a new wave of ‘hotspots’ springing up. These are places where people can take wireless compatible computers and connect to the web with minimal fuss. Airports, hotels, and bus stations were the first logical places for this type of connection but they are now spreading to places wherever people use computers. People have even begun to list free hotspots at sites like http://www.wififreespot.com/. This is great if you are traveling across country and need to check your email or send photos back to loved ones.

The games-makers have also realized that this is a booming area. Nintendo have just partnered with McDonalds to start bringing consumers wireless gaming via the Nintendo Dual Screen (www.nintendo.com/systemsds) handheld console at selected restaurants across the country. When I connect wirelessly to other people in the world and race around a track in Mario Kart, there is barely time to reflect on how amazing this technology truly is.

There are also certain Internet service providers who now have begun to offer ‘unwired’ services to their customers. This type of connection requires no physical link to the end consumer. Traditionally you would have your wireless router plugged into your existing land-line connection and then you could connect your computer without the use of a cable. Now, the only requirement is that the consumer is based within the large hotspots that the service provider has created. No more hooking up to the phone line.

With all this data flowing freely through the air at ever increasing speeds it is hard not to get carried away thinking about what could actually be done with this sort of technology. Your DVD collection could be stored anywhere in your house and available on demand to any one of your displays, be it in the kitchen, lounge room, or bedroom. The same thing would apply for your music. You could even have a small chip stored in your shoe, clothing, or wallet that linked your personal ID to your play lists. As you moved from room to room in the house, your data could follow you. Ovens could have a direct stream of your recipes for easy access. The trusty alarm clock could wake you at any time with only the day’s News that you want to hear. There could even be an in-depth weather report from your closet as you get dressed. Removing the constraints of ‘where’ we can access information means that rather than slowing us down while we gather it, information can be fed to us as we need it.

As these hotspots grow you won’t even have to leave your data at home. Even the traditional act of sitting down and watching television could be tailored to your personal needs and streamed to you at times when you are able to watch it, such as bus trips or waiting at the dentist. Doing the shopping could be as easy as picking up an order that you mailed ahead during a lunch break. To some this all might sound like information overload and to an extent, you could be right. There is however an upside to packing more into the small, unutilized spaces of our day. If we can get small jobs done while we are commuting or waiting at the dentist, rather than having to go home, sit down, and log on, it frees up a larger chunk of time for us later to go out and enjoy life. Just don’t forget to turn your phone off so you won’t be interrupted while you do!